There is often confusion around art files and what types we can accept. Terms like Vector Art, eps Files, Print Ready or Camera Ready, etc… get thrown around. Most people, unless they are graphic artists, do not understand the differences. So, what is vector art and why does your logo or artwork need to be vector?
Vector art is created using vector illustration software programs, such as Adobe Illustrator, Freehand, and Corel Draw, among others. The art created with these programs can be blown up in size infinitely without any loss of quality. (Think of zooming into a picture and it becomes blurry.)
Raster graphics, such as photographs, and graphics files created in Adobe Photoshop, Paint Shop Pro, and other Raster editing programs, in most cases cannot be used. Notice how in the example picture that the edges of the art become blurry rigid and not smooth? With Vector Art you can blow up the image to any size with no loss of quality.
How Can I tell if what I have is Vector Art?
Vector art is usually created in Adobe Illustrator, and is commonly saved as a particular file type: .ai. Vector art can be saved in other file formats (such as .eps, .svg, or .pdf). But, it is important to remember that just because a file is saved in one of these formats, does not mean that it is truly vector art. Only art originally created in a vector editing program, such as Adobe Illustrator, is truly vector art. Also, you can identify vector art by process of elimination. There are some file formats that can only be Raster art, and therefore cannot be Vector art. The most common examples are .jpeg, .png, .bmp, .gif, .psd, .tif. These files cannot be vector art.
If Vector art is not available or you are not able to provide it, we can typically convert or re-create your art on your behalf; art charges will be incurred for this process. If we have any concerns about the art you have provided, we will communicate options so that you can determine how best to proceed.
Ask your Designer
Keep in mind that if a professional design created your art for you, chances are they may have your artwork saved as vector art, even if they have not sent that file to you. Some designers do not provide their clients with vector art, as they assume that the client will not be able to open the file. So, if you had a professional logo designed for you, but all you have is a JPEG, or something similar, contact your artist, and ask them for vector art.